Kia ora!
I'm
Sue.
I'm a multidisciplinary designer with roots in branding. For over a decade, I’ve been crafting seamless experiences that reflect the heart of your vision — and simply work.
Designing a medical‑grade digital experience for over 12 million active users.
A look into my many years shaping Etsy’s brand across digital and physical touchpoints.
Creating an immersive marketing campaign with Augmented Reality.
Rethinking Brand & Product Design for a major e-mobility company.
Designing the end-to-end experience for a new digital health platform from the ground up.
Creating a campaign designed for global rollout and local adaptation.
For me, strategy starts with conversation. I work closely with teams and clients to understand what we’re really trying to solve, not just what we want to make. Defining the problem together creates clarity and leads to design that’s thoughtful and genuinely useful — not just a polished surface.
I’m a seasoned, hands‑on product designer who’s taken digital products from first ideas to fully built experiences. I move easily between research, prototyping, and interface design, working closely with product and engineering along the way. My focus is always on creating accessible interactions that feel natural, practical, and easy to use.
I work closely with clients to understand their goals and get to the heart of their vision. Whether it’s a soft brand refresh or a full-blown rebranding, I’ve successfully led many branding processes, keeping scope and resources in mind, while covering all aspects of what makes a brand a brand — a solid colour system, visual treatments, the use of illustration and animation, typography, and interactions. I usually leave clients with a brand book and assets that enable them to fully understand the brand and use it confidently on a daily basis.
Augmented Reality sits at the forefront of immersive experiences, and I use it alongside 3D modelling and animation to make ideas more tangible and accessible. My work ranges from spatial concepts to marketing and science projects, creating visuals that help teams explore, test, and communicate complex ideas in a more immediate way.
I’ve led teams of different sizes and disciplines, bringing product, brand, and marketing people around a shared direction. Over the years I’ve mentored junior designers and supported teams through busy, complex phases. What matters to me is creating an environment where people can grow and do good work and, most of all, for everyone to feel confident in what they’re building together.