Sue Vetter | About

I’m a digital product designer with a long background in branding, a mix that means I care just as much about the craft as the clarity. I’ve led design work inside large international teams, as well as the identity of the coffee shop around the corner. That balance keeps me grounded and reminds me that good design should feel human, no matter the scale.
I’m based in Wellington, Aotearoa, bringing a practical, collaborative approach to my work. I enjoy getting stuck in, asking the right questions, and building things that genuinely help people. I’m open to full‑time roles and keen to contribute to a team that values thoughtful, well‑crafted design.

What I can do

Audits

Brand strategy

Campaigns

For me, strategy starts with conversation. I work closely with teams and clients to understand what we’re really trying to solve, not just what we want to make. Defining the problem together creates clarity and leads to design that’s thoughtful and genuinely useful — not just a polished surface.

UX Design

UI Design

User Research

I’m a seasoned, hands‑on product designer who’s taken digital products from first ideas to fully built experiences. I move easily between research, prototyping, and interface design, working closely with product and engineering along the way. My focus is always on creating accessible interactions that feel natural, practical, and easy to use.

Digital

Print

Environmental

We work closely with clients to understand their goals and gather feedback from users to identify pain points and areas for improvement. Through the use of design thinking and user-centered design, we create solutions that are tailored to the user's needs, while also aligning with the company's vision. Our goal is to create products that are intuitive, efficient, and visually pleasing to the user.

3D Modelling

Animation

AR

Augmented Reality sits at the forefront of immersive experiences, and I use it alongside 3D modelling and animation to make ideas more tangible and accessible. My work ranges from spatial concepts to marketing and science projects, creating visuals that help teams explore, test, and communicate complex ideas in a more immediate way.

Leadership

Mentoring

Collaboration

I’ve led teams of different sizes and disciplines, bringing product, brand, and marketing people around a shared direction. Over the years I’ve mentored junior designers and supported teams through busy, complex phases. What matters to me is creating an environment where people can grow and do good work and, most of all, for everyone to feel confident in what they’re building together.