Creating an immersive marketing campaign with Augmented Reality.
Postable
3D modelling
3D animation
Augmented Reality
Brand Strategy
2022
Postable is a New York-based e-commerce company known for its beautifully designed greeting cards and streamlined online service. With hundreds of thousands of monthly users, the brand is a staple in the digital stationery space.
For this campaign, I collaborated with the Postable team to develop a new Augmented Reality concept – including the creation of “Posty”, a 3D character designed to deliver joy in a playful, immersive way. The experience invited users to interact with Posty in their physical space via mobile AR, blending digital storytelling with real-world charm. I created the full animation, designed the character and scene, and crafted UI assets to support the user experience across mobile platforms.
The result was charming AR character that became part of people’s homes via immersive holiday cards, adding movement, personality, and magic to the brand experience. It elevated engagement by merging physical products with a playful digital dimension.
