Kianava

In short

UX/UI & branding for a digital health startup from zero to one

Client

Kianava

Services

UX Research
UX/UI Design
Branding
Webflow Development
‍

Completed

2021

Designing clarity for a digital health platform

Kianava was a digital health startup offering personalised support for people with chronic conditions. As the founding designer, I shaped the product vision from the ground up — from first concepts to a fully launched platform.

Role & Responsibilities

Founding designer, collaborating closely with the management team
Led a small multidisciplinary team covering design and copywriting
Designed responsive web and mobile interfaces
Built a flexible, scalable design system
Developed brand identity and visual language in the early phase
Later onboarded an external agency for further brand development

Approach

The goal was to create an experience that felt human, clear and calm. I began with value workshops, mapped user flows and iterated prototypes in Figma based on user feedback. The design emphasised simplicity and trust, using soft colours, organic shapes and open typography.

Key features

Personalised user dashboard
Marketing website
Secure file upload and download flow
Messaging and video call interface

Outcome

The platform launched in Germany in 2020. Although the app was discontinued in 2023, the process set a strong benchmark for designing trust-driven health experiences and building cross-functional collaboration from an early-stage environment.