Creating a campaign designed for global rollout and local adaptation.
Etsy (during employment)
Visual Identity
Campaign Strategy
Website Design
Etsy is an online marketplace for handmade goods with over 95 million active buyers. The Etsy Awards were created to spotlight outstanding makers across the world. The challenge was to build a campaign that felt unmistakably “Etsy” while being flexible enough to roll out across multiple regions, languages, and marketing teams — all without losing the warmth and creativity the brand is known for.
